Prides - ‘Messiah'

Scottish synth-pop trio Prides have just released a video to accompany ‘Messiah’, from February’s The Seeds You Sow EP. In it, two priests display some very reckless driving, are very rude to some hitchhikers and dispose of a corpse in a very remote body of water. If you have any idea what to make of it, let me know.

The music itself, though, is great: upbeat, triumphant pop in the vein of 2013 buzz band Magic Man, it draws you in with big, shiny hooks and holds your attention with deft dynamics. Apparently producing some incredible live shows, Prides are all set for a huge 2014, and good luck to them.

Based on the video, perhaps they’re right to be begging for a messiah. Just as long as they fit in a tour down under first.

 
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